A Green Tint Settles over Hollywood
(And More Smog It's Not!) By
Ted Reiff
On Friday, February 4, I gave a presentation
at a UCLA conference on sustainability in the movie industry.
The audience included individuals directly and indirectly
involved in movie-making (location managers, independent producers,
construction managers, studio environmental managers and the
like). Also present were professionals in the recycling/reuse
business - - employees of the California Integrated Waste
Management Board, other recycling agencies and The ReUse People.
Lorenz Schilling, TRP Southern California Regional Manager,
and I were amazed to learn what studio-recycling managers
think is leading-edge recycling (waste paper?). They'll put
Jiminy Cricket's name on studio-produced promos touting their
modest recycling efforts, yet the waste generated by trashing
elaborate short-lived movie sets is borderline insanity. In
my presentation, I joked that sustainability in the movie
industry equates to the number of remakes per year - witness
"The Manchurian Candidate," "Fun with Dick
and Jane," "Alfie," "Ocean's Eleven"
and "The Stepford Wives."
Frankly, though, I see a real glimmer of hope. Speakers Ed
Begley and Rosario Marin both referred to TRP and its efforts
to correct wastefulness in large-set construction.
My talk highlighted TRP's salvaging of the "Matrix Reloaded"
and "Matrix Revolution" sets here in Alameda. That
information certainly opened some eyes. The real question
is: will the producers get out from behind their desks and
manage the problem, or will they continue to delegate the
issue of set disposal to their minions and account clerks?
After all, deconstruction/demolition amounts to only 5 percent
of the total cost of set construction.
Though encouraged by the conference turnout of 100-plus people,
I'm not ready to bet our bottom 2x4 that Hollywood is finally
getting it. |